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The Full Story

Writing has been my passion since childhood, and I’ve always known I wanted to turn it into a career. After earning my degree in Public Relations from Virginia Tech, I built a skill set focused on marketing strategy, brand development, and communications across industries.
 

Throughout my career, I’ve worked with both B2B and B2C brands, creating content and executing campaigns that drive results. My expertise spans PR, social media strategy, content creation, and digital marketing, all aimed at building authentic connections between brands and their audiences. Whether developing brand strategies, leading PR efforts, or optimizing marketing performance, my focus is always on driving growth and meaningful engagement.
 

Raised by entrepreneurs, I understand the challenges of running a business. Over the years, I’ve collaborated with small businesses and startups, handling editorial calendars, website content, social media strategy, and digital marketing. These experiences have shaped my approach—data-driven, results-oriented, and focused on elevating brands.
 

I’m also a part-time spin instructor at Hustle/Haven, where I bring energy and community-building outside of work. Today, I’m a marketing manager and communications specialist, helping companies craft content strategies that resonate and drive growth.

Outside of work, I’m an amateur lifestyle photographer, capturing moments that tell a story. My husband, our dog, and I call Roanoke, VA home, where you’ll often find me reading a thriller or antiquing on weekends.