Relevant Experience
March 2023-Present
Senior Communications Specialist
Clutch
Washington D.C.
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Brand & Content Strategy: Develop content strategies across channels (social media, LinkedIn, newsletters) to boost brand awareness and lead generation. Drive high-impact campaigns like Clutch 100 to enhance brand authority. Produce 10+ case studies in 2024 to support sales and lead nurturing.
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Public Relations & Media Outreach: Secure 300+ brand mentions per quarter through targeted PR, ensuring brand consistency and amplifying Clutch’s reputation. Build relationships with key journalists, thought leaders, and influencers to boost brand visibility and authority.
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Influencer & Performance Marketing: Launched Clutch’s first influencer marketing program, securing 12+ partnerships in one month and increasing organic social and referral traffic by 30% QoQ. Use data-driven insights to optimize campaigns, maintain brand health, and drive sustainable growth.
October 2024-Present
Marketing Manager
Hustle/Haven
Roanoke, Virginia
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Lead all marketing strategy at Hustle/Haven, including content creation, photography, studio partnerships, branding, and promotions.
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Manage the content calendar and drive strategic campaigns to boost brand visibility and customer engagement.
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Achieved 20% YoY growth in Instagram engagement since joining in October 2024.
October 2022 - March 2023
Account Executive
Merritt Group
Tysons Corner, VA
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Spearheaded digital strategy for CRES, overseeing social media, email marketing, digital campaigns, and website redesigns in a resource-constrained environment.
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Drove a 50% YoY increase in registrations for National Clean Energy Week 2021 & 2022 through targeted campaigns and strategic content.
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Championed bipartisan energy policies, building relationships with Members of Congress to raise awareness and influence legislative action, significantly amplifying the organization’s advocacy efforts.
June 2021 - October 2022
Communications Associate
Citizens for Responsible Energy Solutions (CRES)
Washington, D.C.
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Spearheaded digital strategy for CRES, overseeing social media, email marketing, digital campaigns, and website redesigns in a resource-constrained environment.
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Drove a 50% YoY increase in registrations for National Clean Energy Week 2021 & 2022 through targeted campaigns and strategic content.
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Championed bipartisan energy policies, building relationships with Members of Congress to raise awareness and influence legislative action, significantly amplifying the organization’s advocacy efforts.
May 2020- June 2023
Content Associate
Design TLC
Arlington, Virginia
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​Produced bi-weekly blog posts on a range of topics from marketing, SEO, school websites, and non-profits.
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Boosted understanding of SEO by managing and creating content for the company blog.
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Conducted weekly research on small business websites, SEO, and keyword research.
Education
2017-2021
Virginia Tech
BA in Communications
Blacksburg, VA
I earned a BA in Communications, majoring in Public Relations with minors in Business Leadership and Professional and Technical Writing in May 2021. I have gained invaluable internship and job experience in her four years at Virginia Tech. Oftentimes, I worked several internships at one time to gain as much experience as possible in one semester, all while maintaining a 3.65 overall GPA.